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The Newbold Challenge
That’s Uncle Ming over there and he organises the Newbold Challenge for us to help raise a little money for charity and do a little good in the community at large. All the money raised by the Challenge is donated to registered charities without any deductions for our costs.

The Challenge started in 2006 and by the end of 2011 had raised just over £30,000 for well known registered charities such as Children in Need and Children with Cancer. Uncle Ming’s goal is to keep pushing that running total upwards for as long as he is able to. In addition the Challenge has donated around 100 copies  of our storybook Friends Forever to UK public libraries, local primary schools and well known charity retail outlets.

If you’d like to see the inspiration behind the Challenge displayed in our typically quirky style you’ll find Uncle Ming’s Dream by clicking here.

If you’d like to learn a little more about the Newbold Challenge and meet our Challenge Mascots please click here.
Artwork by Cindy Dukino
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